How Transcripts Add Value and Make Re-purposing Content A Breeze!

What exactly is Transcription?

In simple terms, Transcription means turning spoken words into a written file.

The first thing that may come to mind when you hear the word Transcription may be something out of the Medical or Legal field which would require certification in order for you to be employed. The type of Transcription I am discussing today is General Transcription and how it can help you take your business to the next level.

General Transcription revolves around taking a podcast, teleseminar, webinar, YouTube video, or other forms of audio and video and turning them into a text document (transcript) that can be used in a variety of ways.

Benefits of Transcription

Transcription has become an in-demand service for many business owners looking to expand their audience and put a different spin on the audio and video content they have already created. There are many benefits to hiring a transcriptionist not only for the business owners but also for the audience who may want to consume the content in different ways. It’s a win-win for both parties involved.

  • Creating Information Products – Transcripts make it super easy for a business owner to put their audio/video content to good use. This can be done with weekly podcast interviews, live workshops, webinars, etc. Each one of these can be transcribed into a special report or used as a freebie offer to get people to subscribe to a mailing list.
  • Repurposing the Transcript Files – One of the main benefits of transcription is that content from the transcript can be repurposed as articles, blog posts, special reports, and ebooks. Small snippets of information can be used as Tweets or Facebook posts to gain more interest through social media.
  • Broaden Your Market – Allowing your audio and video to be transcribed is a great way to get your content in front of a larger audience. Consider those that prefer to read rather than listen. They aren’t going to consistently listen to a podcast because it’s just not a preferred way of taking in content. They might, however, be more inclined to download the transcript so they can read the interview instead. Others may have a hearing impairment that keeps them from listening to any audio or video.  A written transcript gives them the opportunity to stay in the loop and still benefit from all the great content.

These are just a few ways that a transcriptionist can add value to your overall business. Who doesn’t want their content to be seen by a larger audience? It’s a great way to get your message out to as many people as possible without having to do a ton of work in the process.

What You Should Look for in a “Great” Transcriptionist

If you have thought about hiring a transcriptionist but have no idea where to begin, look no further.

As the field of transcription becomes more and more popular we’ve started to see a huge jump in the amount of people offering this service. For that reason, it’s equally important that you know what to look for in a high quality transcriptionist. In order for clients to get top notch service they must retain the following qualities.

  • Detail-Oriented – A transcriptionist must rely on more than spellcheck to make sure a document is ready to go. Proofreading skills are a must in order to point out grammar and/or punctuation mistakes within the file.
  • Organizational Skills – You want someone that keeps their files organized and neat so they can easily find something for you if necessary.
  • Able to Meet Deadlines – This is extremely important and will make the good transcriptionists stand out from all the rest. If you set a deadline you want someone that will have it to you BY that date if not sooner.
  • Common Sense – You want to make sure you hire someone that can “troubleshoot” on their own and make decisions as to what sounds good in the transcript. There are times when a sentence won’t make sense and a good transcriptionist will be able to put a sentence together so it sounds better as someone is reading it.

General transcription services allow small business owners the chance to steadily grow their audience by repurposing their content in a variety of ways. Finding a transcriptionist that is a good fit is important and some of these qualities mentioned should not be overlooked.

If you are in need of transcription services please feel free to check out my list of services ~ I would be happy to answer any questions you might have.